Client: Riggs Partners | Tell Them SC
These print and outdoor boards are part of a campaign with Tell Them, an e-advocacy grassroots group in South Carolina. http://www.tellthemsc.org/
The materials for this campaign needed to be clear and direct. The copy is strong and carries the message with power. Clean, Sans serif type like Helvetica and Arial allow the message to come across with confidence and the pop of color helps direct the reader to the kicker and call to action.
I feel truly honored to have worked on this campaign because I strongly believe in the message as a woman living in South Carolina.